Sprig & Fern

The Sprig & Fern Brewery and Taverns

The Sprig & Fern Taverns have quickly become local institutions. There are now five in the region with more planned. We were asked for a logo design, but first 7DS had to design the brand structure to ensure ongoing success for this rapidly growing enterprise.


With their business name already in place, 7DS became involved with owners David and Craig when they needed a brand mark for the Taverns. We took a step backwards to help us go forwards, working closely with the owners to create brand values for their entire operation. This included their authentic Brewery and the twenty or so genuine beers and ciders they produced. With brand values established work began on the design.		A number of design routes were considered, but the classical typographic brand mark was eventually selected. This was because it perfectly matched the business proposition and brand values. The stylised S&F icon that we originally created to compliment the brand has now become a feature on the labels of the Sprig & Fern's authentic beers and ciders.		The success of the Sprig and Fern brand has been phenomenal. Using a consistent voice and never compromising their values will ensure the Sprig and Fern brand is strong enough to survive any growing pains.

With their business name already in place, 7DS became involved with owners David and Craig when they needed a brand mark for the Taverns.

We took a step backwards to help us go forwards, working closely with the owners to create brand values for their entire operation. This included their authentic Brewery and the twenty or so genuine beers and ciders they produced.

With brand values established work began on the design.

A number of design routes were considered, but the classical typographic brand mark was eventually selected. This was because it perfectly matched the business proposition and brand values.

The stylised S&F icon that we originally created to compliment the brand has now become a feature on the labels of the Sprig & Fern's authentic beers and ciders.

The success of the Sprig and Fern brand has been phenomenal.

Using a consistent voice and never compromising their values will ensure the Sprig and Fern brand is strong enough to survive any growing pains.