Nelson Giants

Nelson's biggest sporting icon was heading into a new season, with a new sponsor, and desperately needed a new look - all in just 7 weeks please.


The new brand had to pay tribute to the past, whilst keeping an eye on the future, and be mindful of the requests from within the business asking, "Could you please make our brand look cool?" When the season was over the Giants had celebrated their street credible new brand by winning the NBL Championship. We are now into our 5th year of sponsorship of New Zealand's most successful National Basketball League franchise.		In record time (7 weeks) we created and produced: * uniforms * merchandise * website * signage * game tickets * season passes * advertising * match programmes * 'warm up' pre-season party invites		In consultation with the Giants' owners and management, 7DS created the Giants' new brand values, brand mark and all their collateral.

The new brand had to pay tribute to the past, whilst keeping an eye on the future, and be mindful of the requests from within the business asking, "Could you please make our brand look cool?"

When the season was over the Giants had celebrated their street credible new brand by winning the NBL Championship.

We are now into our 5th year of sponsorship of New Zealand's most successful National Basketball League franchise.

In record time (7 weeks) we created and produced:
*     uniforms
*     merchandise
*     website
*     signage
*     game tickets
*     season passes
*     advertising
*     match programmes
*     'warm up' pre-season party invites

In consultation with the Giants' owners and management, 7DS created the Giants' new brand values, brand mark and all their collateral.