Jens Hansen

Jens Hansen was a gregarious artist and jeweller with a loyal following who loved his individual and iconic pieces. After his sad passing the legacy was left to his sons Thorkild and Halfdan, and while they wanted to honour the past they also had an eye on the future.


We designed a new brand mark using a stylised version of Jens Hansens' actual signature. The idea was simple, create a contemporary brand that paid tribute to Jens Hansen and would forever embody his spirit and personality. We took the opportunity to clarify the company’s promotional material, including updating studio signage, authenticity certificates, brochures, web site and all stationery.		Timing of the release was critical, as Jens Hansen had begun to gain worldwide acclaim for the design and creation of the 'One Ring' for the Lord of the Rings movie trilogy. The brand was now in contact with an educated, international audience. Feedback shows the new brand resonates with the different markets, and we are exceptionally proud that it also embodies the spirit of its founder.		Jens Hansen the artist was a gregarious and unique individual. Jens Hansen the brand had to honour his legacy, whilst representing a contemporary business.

We designed a new brand mark using a stylised version of Jens Hansens' actual signature. The idea was simple, create a contemporary brand that paid tribute to Jens Hansen and would forever embody his spirit and personality.

We took the opportunity to clarify the company’s promotional material, including updating studio signage, authenticity certificates, brochures, web site and all stationery.

Timing of the release was critical, as Jens Hansen had begun to gain worldwide acclaim for the design and creation of the 'One Ring' for the Lord of the Rings movie trilogy. The brand was now in contact with an educated, international audience.

Feedback shows the new brand resonates with the different markets, and we are exceptionally proud that it also embodies the spirit of its founder.

Jens Hansen the artist was a gregarious and unique individual.

Jens Hansen the brand had to honour his legacy, whilst representing a contemporary business.