Insite

Window World Nelson had built a reputation for supplying and fitting windows of a superior quality. Unfortunately, the company name, material and even the location made it look like a budget proposition.


As the company was moving into a purpose-built factory and showroom it was the perfect time to revamp its brand. We suggested a change in name and brand mark to the client. 'insite' was aspirational and it suggests a well designed and constructed creative window solution. It represents their business philosophy and quality products better to the intended audiences.		We designed the brandmark, stationery, vehicles, building signage and invitations to the company’s relaunch party. We also redesigned their website to suit the new brand. This project took over 14 months to complete. It demanded a substantial investment of time and money from insite, however this investment has proven to be invaluable.		"We could have got the work done cheaper somewhere else - you're the most expensive in town. But seeing it all done, you guys were definitely worth it". Mark - owner

As the company was moving into a purpose-built factory and showroom it was the perfect time to revamp its brand.

We suggested a change in name and brand mark to the client. 'insite' was aspirational and it suggests a well designed and constructed creative window solution. It represents their business philosophy and quality products better to the intended audiences.

We designed the brandmark, stationery, vehicles, building signage and invitations to the company’s relaunch party. We also redesigned their website to suit the new brand.

This project took over 14 months to complete. It demanded a substantial investment of time and money from insite, however this investment has proven to be invaluable.

"We could have got the work done cheaper somewhere else - you're the most expensive in town. But seeing it all done, you guys were definitely worth it".

Mark - owner