About Us

Established in 2000 as naked-shop.com. Re-branded to The Seven Design Secrets That Transforms Businesses Into Brands to better reflect our brand strengths. 7 Design Secrets is recognised as Nelson's leading brand consultancy having worked on and developed many of Nelson's leading brands.

Renowned for being creative, original and business focused.

Paul Evans Brand director		Industry experience 07-10   Brand Director            The 7 Design Secrets 01-02   Tutor            Diploma in Radio, NMIT 00-07   Writer/Sales/Creative            naked-shop.com 98-00   Creative Director            The Planet FM, Nelson 97-98   Senior Writer            Radio Fifeshire, Nelson 96-97   Contract Creative Writer            Radio New Zealand 95-97   Owner/Creative Director            E.P.I.C. Productions 82-95   Creative Director/Writer            Radio New Zealand, Nelson		Key skills 1. Branding & Marketing Over 20 years experience in the advertising world. 2. Relationships Forming lasting, beneficial partnerships that work. 3. Creative Writing Strong on the written word, with national accolades and awards.
Andy Clover Creative director Bachelor of Visual Arts NMIT Graphic Design Wellington Polytechnic/VUW		Industry experience 08-10   Creative Director            The 7 Design Secrets 01-08   Creative Director            Go Ahead Punk Ltd 05-06   Graphic designer            Nelson Provincial Museum 01-04   Tutor/Tutor Assistant            Diploma of Graphics &                      Multimedia, NMIT 97-01   Prepress Designer            Axis Print, Auckland		Key skills 1. Project Management Effectively executing projects. 2. Branding & Marketing More than 10 years designing and marketing for business. 3. Communication Advanced written and oral communication skills, editing, linquistics and writing for business. 4. Conceptual/Creative Ability to conceptualise and develop strategic creative ideas.
Aini Fum Graphic designer Bachelor of Graphic Design (Dist) Wanganui School of Design   Diploma of Graphic Design Malaysia Institute of Art		Industry experience 09-10   Graphic designer            The 7 Design Secrets 08        Freelance designer 07       Graphic designer            Blu Inc Media 06       Graphic designer            Forms Factory Corporate Media		Key skills 1.  Software design skills Advanced photo manipulation, vector based graphics, page layout programmes and knowledge of typographic design. 2. Creativity Enjoys researching and discovering new techniques and ideas. 3. Visual Communication A unique perspective on graphic approaches to problem solving. 4. Following design trends Keeps up to date with the development of new methods.
Gareth Lawes Brand Strategist		Industry experience 00-10   Brand strategist            The 7 Design Secrets 00-10   netMaestro director 96-99   Account Exectutive            Fifeshire FM 94-96   A J Hackett Bungy            Marketing and retail 92-94  Otago University           Marketing and economics study 90-92  Air Nelson (Air New Zealand)           Operations controller		Key skills 1.  Business analysis Clear thinking applied to complex problems. 2. Branding & marketing More than 15 years branding and marketing for business. 3. Business strategy Problem alchemist - turns problems into opportunities. 4. Web design and strategy More than 10 years experience in developing beautiful and focused websites and digital media.